Cerana

Watch “The Paterno Family: Chronicling a New York Real Estate Legacy” video on YouTube

Read ‘The Paterno Brothers & Their Manhattan Apartment Houses‘ Look Book

This building is featured in the video The Paterno Monograms: Art of Personalizing Apartment Buildings

1924 Cerana 910 West End Avenue

Located in Riverside – West End Historic District Extension II designated 23 June 2015

1924
471
$1,500,000.00
WEST END AV, 908-18 15-sty bk apt, slag rf, 120˙79
OWNER / OWNER ADDRESS
(o) 910 West End Av. Corp., Victor Cerabone, pres / (o) 2067 Bway COMMENTS
ARCHITECT / ARCHITECT ADDRESS
(a) Geo F. Pelham / (a) 200 W 72 (source)

WEST END AVENUE DOCUMENTATION Survey 2008
Name: Cerana Apartments
Address: 910 West End Avenue, southeast corner West 105th Street
Block / Lot: 1876/61
NB Number: 471-24 Date: 1924
Original Use: Apartment House No. of units: 90
Stories: 15 Height: 121’
Estimated Cost: $1,500,000
Façade Materials: main material brick base granite lower floors limestone trim terra cotta cornice n/a
Structure: steel
Original Owner: 910 West End Avenue Corporation, Michael Campagna and Victor Cerabone, officers, 2067 Broadway
Architect: George F. Pelham, 200 West 72nd Street
Landmark Status: None
Comments: The Cerana was erected by a company formed by Michael Campagna and his brother-inlaw Victor Cerabone (sources are unclear as to which man was president of the company). The building originally contained ninety, three to six room apartments. According to the Real Estate Record “the architecture will be a pleasing, simple design and will harmonize with the other surrounding high-class buildings in this locality.” This harmony is evident in the one-story limestone base, brick upper stores, and white terra-cotta trim. However, it is unusual in the choice of Gothic as the style for the ornamentation. The building has a Tudor-arch entrance, pinnacles, and medieval-inspired detail.
Bibliography “Demand for Apartments on West End Avenue Continues,” Real Estate Record and Builders Guide 114 (27 December 1924): 9. (source)

[Note: Michael Campagna was Victor Cerabone’s son-in-law, not brother-in-law.]

(source)
(source)
(source) West End Avenue at the S.E. corner of 105th Street
(source)
(source) Cerana, 910 West End Avenue, Typical Floor Plan
The New York Herald, New York Tribune (1924-1926), Sep 24 1925, p. 33.
The New York Herald, New York Tribune (1924-1926), Sep 24 1925, p. 33.
Buy Big Plots For Sites of Tall Flats: Fourteen-Story Co-operative Apartment for Park Ave. Corner; Two House’s Are Planned for West End Av
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 17 Apr 1924: 25.
New York Times (1923-); New York, N.Y. [New York, N.Y]. 10 Aug 1924: RE1. 
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 11 Oct 1925: B13. 
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 24 July 1924: 20.
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 28 Sep 1924: B1.
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 28 Sep 1924: B1.
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 28 Sep 1924: B1.
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 28 Sep 1924: B1.
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 26 Apr 1925: B11.
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 25 Aug 1925: 25.
The New York Herald, New York Tribune (1924-1926); New York, N.Y. [New York, N.Y]. 27 Aug 1925: 25.
New York Herald Tribune (1926-1962); New York, N.Y. [New York, N.Y]. 22 June 1930: E1.
New York Herald Tribune (1926-1962); New York, N.Y. [New York, N.Y]. 18 Nov 1930: 37.
The New York Real Estate Brochure Collection, Columbia University
Photo by mjwoo44 for Carla Golden 2023
Photo by mjwoo44 for Carla Golden 2023
Photo by mjwoo44 for Carla Golden 2023
Photo by mjwoo44 for Carla Golden 2023
Photo by mjwoo44 for Carla Golden 2023
Photo by mjwoo44 for Carla Golden 2023
Photo by mjwoo44 for Carla Golden 2023
Photo by mjwoo44 for Carla Golden 2023
Heavy terra cotta detailing at top (photo by Carla – May 2023)
Detail from above article.